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Marie & Lola’s mission is to bring the Parisian style to London. Chic, Simple, effortless pieces – all made in France. Stephanie Binlich – a very kind & inspiring founder – is passionate about lifestyle & fashion and curates bold patterns, with classic shapes that tell stories of femininity. M&L collections are sold online, at private events, and in Fulham, London.
I imagined Marie & Lola’s story like a long stroll by the Seine River bathed in golden hues. Peaceful yet vibrant! I crafted a bold & timeless logo consisting of a handwritten font – like a signature and a modern font. The color palette and the collaterals support this story to engage with a targeted audience.